Alina Selyukh | Prairie Public Broadcasting

Alina Selyukh

Alina Selyukh is a business correspondent at NPR, where she follows the path of the retail and tech industries, tracking how America's biggest companies are influencing the way we spend our time, money, and energy.

Before joining NPR in October 2015, Selyukh spent five years at Reuters, where she covered tech, telecom and cybersecurity policy, campaign finance during the 2012 election cycle, health care policy and the Food and Drug Administration, and a bit of financial markets and IPOs.

Selyukh began her career in journalism at age 13, freelancing for a local television station and several newspapers in her home town of Samara in Russia. She has since reported for CNN in Moscow, ABC News in Nebraska, and NationalJournal.com in Washington, D.C. At her alma mater, Selyukh also helped in the production of a documentary for NET Television, Nebraska's PBS station.

She received a bachelor's degree in broadcasting, news-editorial and political science from the University of Nebraska-Lincoln.

Copyright 2019 NPR. To see more, visit https://www.npr.org.

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Think about the last time you went to the supermarket. You probably spent no more than a few seconds choosing from all the different brands of toothpaste, frozen peas or oatmeal.

Those few seconds used to be the holy grail for brands, the moment you would get hooked forever on that Tide detergent or Heinz ketchup — an event referred to as "the first moment of truth." But lately, the moment of truth has moved to the Internet. What's more, ripples from the 2008 recession have changed us as shoppers.

More and more people have started saying: "I'm not a brand person."

The Grinch might as well get in line behind millennials.

Updated at 3:19 p.m. ET

Google CEO Sundar Pichai made his public debut before Congress on Tuesday, spending much of his testimony countering Republicans' allegations of anti-conservative bias in the company's search results.

He also faced scrutiny of how much data Google collects on users and on the company's work on a censored search tool for China.

Copyright 2019 NPR. To see more, visit https://www.npr.org.

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And now a look at the year in big tech in this week's All Tech Considered.

(SOUNDBITE OF ULRICH SCHNAUSS' "NOTHING HAPPENS IN JUNE")

Copyright 2018 NPR. To see more, visit https://www.npr.org.

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More than 1 in 10 U.S. workers' work is in retail. That's not counting hundreds of thousands more who sort and pack orders in retail warehouses, answer retail customer service calls, deliver retail packages — or otherwise work for the benefit of the American shopper and the retail companies.

Is your job associated with shopping or warehousing? NPR plans to explore the shifting retail workforce in an upcoming series and we want to hear from you.

Copyright 2018 NPR. To see more, visit https://www.npr.org.

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Copyright 2018 NPR. To see more, visit https://www.npr.org.

By the time someone clicks "buy" on Amazon, Jenny Freshwater's team has probably expected it.

Freshwater is a software director in Amazon's Supply Chain Optimization Technologies group. Her team forecasts demand for everything sold by Amazon worldwide.

This task, into which NPR got exclusive insight, underlies the entire Amazon retail operation. And it's central to Amazon's wooing of some 100 million people who shell out up to $119 a year for a Prime subscription, which guarantees two-day shipping.

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