Sears Roebuck | Prairie Public Broadcasting

Sears Roebuck

Roy Rogers

Nov 11, 2020


On this date in 1950, the results of the Sears-Roebuck safety slogan contest in Bismarck were in. The winner was a 10-year-old from Ft. Lincoln, for his slogan, “Go Slow or You’ll Go – Fast.” His award was a gold-colored statue of Roy Rogers’ horse, Trigger.

The Sears Roebuck catalog has been described as “a mirror of our times, recording for future historians the desires, habits, customs, and mode of living.” In 1888 Richard Sears sold watches and jewelry. When he sent out his first printed mailer, it was the start of something that would grow to the size of a large book. Its arrival in American mailboxes was eagerly anticipated. It was said that some Americans thought the catalog was second only to the Bible as the book people most wanted in the home.