© 2026
Prairie Public NewsRoom
Donate
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

New data show TikTok engagement as a key indicator of long-term box office success

NPR
Published April 18, 2026 at 6:42 AM CDT

New data shows opening weekend matters less as TikTok buzz drives long-term box office. Studios and theaters are leaning into the trend as the industry rebounds from pandemic losses, strikes and streaming pressure.

Copyright 2026 NPR
Public media depends on you.
Your support keeps Prairie Public strong and independent, serving communities across our region with programs that educate, involve, and inspire.
Donate